golf market
is a $100+
billion
industry.
OVERVIEW
Essential Golf reaches out to a dedicated audience of golf fans and industry professionals across the U.S. through an integrated media network featuring a bi-annual print publication, bi-monthly digital publication, website, weekly newsletter, and an active social media presence on Facebook and Instagram.
- Golf’s overall reach in the U.S. is an estimated 138 million meaning more than one-third of the population engages with the sport in some form.
- 47.2 million of those contribute to on-course and off-course participation, a 38% jump from pre-pandemic levels.
Statistics confirm golf is more popular than ever.
OUR FOCUS
Essential Golf and its award-winning writers reach out to golf fans across the U.S. through our two publications:
Digital Magazine
Bi-monthly, mobile-friendly, digital magazine delivered on the 1st of every other month dedicated to providing a compelling online experience covering the key stories from the previous two months.
Print Magazine
Bi-annual print magazine filled with a wide range of extended features topics including equipment & apparel, tips & tricks, lifestyle, and travel as well as the major stories coming out of the PGA TOUR, DP World Tour, LPGA Tour and LIV Golf.
Editorial Content
Essential Golf covers the major golf stories and events, profiles of top and up-and-coming players, insights into the best golf courses to play around the world, and the latest developments in golf equipment and fashion.
Essential Golf‘s award winning journalists who are at the sharp end of this fast-moving sport, bring to life the golf stories that matter, with coverage of all the major golf events and the best players in the world. There’s also coverage of leisure golf and luxury golf vacations and resorts, trending insights on golf fitness and wellbeing, golf equipment and innovations, and hints and tips.
PRINT PUBLICATION
The Essential Golf bi-annual print magazine covers the major golf stories and events, profiles of up-and-coming players, insights into the best golf courses to play around the world, the latest in golf equipment and fashion, the history of the game, and other well-informed features.
digital PUBLICATION
The Essential Golf digital magazine is delivered at the beginning of every other month, with newsletter subscribers receiving a copy in their inbox. It’s dedicated to providing a U.S. audience a engrossing online experience, with its bi-monthly, mobile-friendly digital magazine. The fully interactive magazine contains compelling articles including videos available to view on all devices including mobile, tablet, and desktop.
THE WEBSITE
With over 1,700 topical golf articles, the Essential Golf website is updated regularly, with the aim of bringing together all the information you need to enjoy the great game including the most informed news pieces, opinions, and features covering the game.
SECTIONS
- Tour News – covering the latest topical stories.
- Features – including in-depth analysis on key debates, deep dives into golf history, interviews, and player profiles.
- Travel – showcasing the best golf travel destinations.
- Equipment & Apparel – focusing on the latest equipment innovations and golf attire.
- Lifestyle – covering health and fitness in golf, nutrition, and exercise tips.
THE NEWSLETTER
Keeping our subscribers in touch on a weekly basis, delivering timely, relevant, and engaging updates that cover the latest golf news, tournament results, industry insights, and other key stories and features related to the game. Each newsletter is sponsored providing the opportunity for subscribers to engage with a brand’s website.
social channels
Keeping our followers updated on a regular basis by bringing them the key stories in the world of golf.
For a lot of men, bladder leaks quietly become part of the routine. Extra bathroom stops. Staying close to the cart path. Skipping a second coffee before tee time. One golfer recently told us he thought Kegels just “weren’t working” for him—until he learned many men struggle to properly activate the pelvic floor muscles on their own. That’s what led him to try Elitone for Men, an at-home treatment designed to help do the work for you. https://bit.ly/49omAMe
There’s a quiet rhythm to a day on the course—the early arrival, the steady build of focus, the unspoken understanding that how you begin shapes everything that follows. The drive in is part of that ritual. In the Maserati GranCabrio, open-air performance and refined power create a sense of effortless control, where every movement feels considered rather than rushed. It’s not about making an entrance, but about arriving with intention—calm, composed, and ready for what the day brings. https://www.maserati.com/us/en/models/grancabrio #MaseratiGranCabrio
From the clubhouse veranda to the patio after eighteen, lemonade has always belonged in good company. LoLo Lemonade is its next chapter. Real lemon juice, pure cane sugar, 80 calories per serving and a low dose of hemp derived Delta 9 THC. Non-alcoholic. For adults 21+. Slow down. Sip something smarter. It's high time for lemonade. Learn more at www.lololemonade.com #LoloLemonade #HighTimeForLemonade #LemonadeLucy
The latest issue of the Essential Golf magazine is now out, covering the latest news in the world of golf from the previous two months including what the next chapter might hold for 15-time major champion Tiger Woods following his latest off-course incident, the latest regarding the evolving futures of both the PGA TOUR and LIV Golf circuits in light of recent developments, Rory McIlroy's unforgettable Masters victory, golf's best ever duos, standout tracks in the Golden State, our picks of the finest stay-and-play resorts in Australia and New Zealand, and much more!
CONTRIBUTORS
STAN AWTREY – editor of Golf Georgia and has written for PGATOUR.com.
DAVID BARRETT – sportswriter for The Augusta Chronicle with experience as Senior Editor for Golf Magazine.
CHARLES FORD – worked as managing editor with the PGA TOUR for several TOUR publications.
JIM MCCABE – worked at The Boston Globe, Golfweek magazine, and the PGA TOUR.
RON GREEN JR. – worked as sportswriter for the Charlotte Observer and recipient of the Lifetime Achievement Award in Journalism by the PGA of America.
MICHAEL LORÉ – sports journalist who has written for the likes of Forbes.com, VICE Sports, and the Atlas Obscura.
SPONSORED ONLINE ARTICLES
100% original, SEO-optimized sponsored online articles crafted in collaboration with our editorial team and tailored to your chosen topic.
Content is strategically developed to align with the sections of the website— travel, equipment & apparel, and lifestyle—and includes backlinks directing readers to your brand’s website.
Advertising opportunities
There are a varied range of advertising possibilities for brands depending on budgets and aims.
PRINT PUBLICATION
Standard full and DPS static positions available.
DIGITAL PUBLICATION
Although we can accept static single page advertisements, we encourage clients to use and provide enhanced advertisement where possible. These allow moving images within the advert.
We can also place premium TV/video-type advertisements within articles, so that adverts are viewed by the reader whilst editorial browsing.
NEWSLETTER
Each week our newsletter has an opportunity for sponsorship by a brand.
WEBSITE
There are a range of banner sizes available (970 x 250 px & 300 x 250 px).
Sponsored articles can be crafted working with our editorial team, SEOs optimised, with backlinks, and dedicated to showcasing your brand.
At certain times of the year, normally for major events and our annual awards, we are able to offer sponsorship opportunities, whereby the feature can appear in association with a brand.
SOCIAL
Promote your brands message through our Facebook or Instagram social media audience with promoted posts.
ADVERTISING RATES
1 ISSUE – $8,750
To include:
- Full page color advertisement in one issue
- Banner advert for two months
3 ISSUES – $6,563 per issue
To include:
- Full page color advertisement in three issues
- Banner advert on website for six months
- Sponsorship of a weekly newsletter
- Online editorial feature to include video
- Social media posts
6 ISSUES – $4,922 per issue
To include:
- Full page color advertisement in six issues
- Banner advert on website for 12 months
- Sponsorship of two weekly newsletters
- Editorial focused feature in magazine
- Online editorial feature to include video
- Social media posts
- Single page in one printed issue
CONTACT
BHSports
29 E Madison Avenue, Chicago, Illinois, 60602
Telephone: 312.572.7728
www.essential.golf
Essential Golf and BHSports are trading names of BHS Media LLC